Become independent from cookie web-tracking and rejected cookie banners with the UTM Form Tracker Plugin for WordPress.
The WordPress plugin “wpUTM Tracker” tracks the source of inquiries and invisibly inserts UTM parameters (Urchin Tracking Module) into forms such as Contact Form 7, WP-Forms, and Elementor. UTM parameters are known in tools like Google Analytics for tracking campaign data. The plugin allows for the evaluation of this information when inquiries are made via contact forms. Campaigns can thus be assessed not just by inquiries but by actual sales
When UTM parameters are passed to the website, this information is stored in a website cookie for 30 days. With the help of the plugin, they can then be easily inserted into Contact Form 7, WP-Forms or Elementor lead generation forms on the website. Not only the UTM format is supported, in principle any parameters can be configured with individual names.
When passing UTM or other parameters individually configured in the plugin to your website, this information is stored in a website cookie for 30 days. They can then be inserted into any lead generation or order form on your website.
Your website uses the standard UTM parameters of Google Analytics? Great! Just download the plugin, activate it, select form provider and from now on your forms will be automatically extended with the URM parameters.
Your website uses custom parameters for evaluation or you have implemented with a specific advertising or retargeting network? This is also not a problem! With the wpUTM Tracker, custom parameters can also be used.
With the wpUTM Tracker WordPress plugin, source information can not only be attached to a contact request, in addition, the plugin also provides a clear lead management functionality to track the success of the promotional efforts.
The wpUTM Tracker plugin was developed from a concrete question: A certain advertising activity (insert Google Ads or Bing Ads or Facebook Ads or ad networks or sent newsletters etc.) has generated X leads in a calendar month.
This is nice and you can calculate the CPL (Cost pr Lead) based on the known metrics. But the really interesting question, which query actually generated sales, is not answered. Of course, you can try to get an answer to this question in the initial contact. However, it is more professional and targeted if you already have this information.
To round off the plugin, a lead management functionality was also integrated. That is to say all incoming leads are collected in a clear interface, statuses can be changed and statistics can be created.