Universal Analytics Data Export

Time is running out! Until July 1st, you have the opportunity to rescue your valuable historical data from Google Universal Analytics before its expiration date in July 2024. Our comprehensive service offers secure and user-friendly data backup and usage options with Google Sheets and BigQuery: Google Sheets is ideally suited for small to medium-sized websites, while BigQuery is the solution for large companies with extensive data volumes.

Protect your Google Universal Analytics data before the expiration date in June 2024!

Preserve your historical Google Universal Analytics data with Searchware: secured in your own Google Sheet or BigQuery and visually prepared in Looker Studio, similar to the familiar UA overview pages.

  • Direct export of Universal Analytics data: We store your historical UA data directly in a Google Sheet or in the BigQuery data warehouse
  • Looker Studio Visualization: Experience your data as usual – we have recreated the UA overview pages in Looker Studio, complete with date filters.
  • Full data access: Preserve important insights for analysis and reporting.
  • Long-term analysis: Maintain access to historical data for future strategies and campaigns.
  • User-friendly and secure: No technical knowledge required, with full data control and data protection compliance.

 

UA Exporter
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Data backup in Google Sheets

UA data export to Google Sheets for small and medium websites. Fast, easy, and convenient for a one-time fee of 899€ plus VAT.

Book UA data export to Google Sheets conveniently online.


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All UA data since 2017, including conversions, events, and e-commerce data. Simple handling and full cost transparency.

  • Data storage in Google Sheets
  • Complete data export from 2017
  • Up to 8 conversion goals
  • Up to 20,000 events
  • Up to 20,000 e-commerce transactions
  • Looker Studio visualization & date control
  • No technical know-how needed
  • Data protection compliance
  • Long-term analysis capabilities
  • One-time fee of 899€ plus VAT

Universal Analytics data export to Google BigQuery

For large websites and online stores, data export to Google Sheets may be impractical due to data volume and complexity. Google BigQuery provides necessary scalability and processing power for large data volumes.

 

  • Data storage in BigQuery
  • Complete data export from 2017
  • Up to 8 conversion goals
  • Unlimited number of events
  • Unlimited number of e-commerce transactions
  • Analysis of top page paths
  • Looker Studio visualization & date control
  • No technical know-how needed
  • Data protection compliance
  • Long-term analysis capabilities
  • Pricing upon request

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FAQ

Why do you offer two export packages in Google Sheets or BigQuery?

Our solution offers data export to Google Sheets or BigQuery to meet different requirements: Google Sheets is ideal for small to medium-sized data sets, while BigQuery suits large datasets typical for big websites and online stores. This ensures all clients receive optimal support, regardless of data volume and analysis needs.

Why do you offer only the Google Sheets package at a fixed price, while the BigQuery package is priced “on request”?

For Google Sheets, we offer a standardized export suitable for smaller datasets and standard requirements. For BigQuery, used for extensive data and individual analysis needs, we provide customized solutions, hence the price is determined upon request to meet the specific needs and complexities of your project.

Why do I need to provide all this information before exporting and grant access to email addresses?

Our goal is to provide the most efficient service possible. As a prerequisite for the export, the customer is required to create an empty Google Sheets and a Looker Studio report.

 

Additionally, you need to add two specific email addresses to Universal Analytics, Google Sheets, and Looker Studio:

 

[email protected]

  • This email address is required for exporting UA data through the Google API.

 

[email protected]

  • This email address will be used for testing and data verification purposes.

 

After a successful export, both email addresses can be removed.

How do I grant access to Universal Analytics?

Log in to the old Google Universal Analytics and click on “Admin.” In the middle column under “Property,” you will find the link “Property Access Management,” click on it. Then you will see a “Property Access Management” window. You can add new users by clicking the blue “Plus Sign” in the upper right corner.

 

 

Choose “Viewer” as the role. After a successful export, you can remove the email addresses.

How do I grant access to the Google Sheets URL?

Create an empty table in Google Sheets for the exported data. The sheet naming is irrelevant for the export. This table will later be connected to Google Looker Studio.

 

Click on “File” in the header and then select “Share.” A small window titled “Share with people and groups” will appear. In the input field, grant access to the following two email addresses:

 

 

Be sure to select the role as “Editor.” After a successful export, the email addresses can be removed.

How do I grant access to the Google Looker Studio URL?

Create an empty Google Looker Studio report for visualizing the exported data. The report naming is irrelevant for visualization.

 

Click on “File” in the header and then select “Share.” A small window titled “Share with people and groups” will appear. In the input field, grant access to the following email address:

 

 

Be sure to select the role as “Editor.” After a successful export, the email address can be removed.

Why do the email addresses contain ‘Rheinwunder’? Who is behind Searchware.net?

Searchware.net is a software product of the online marketing agency Rheinwunder GmbH, based in Bonn, Germany. Rheinwunder offers performance marketing services in the areas of SEO, SEA, affiliate marketing, and web tracking solution implementation.

Where can I find the UA-ID?

Follow the steps below to obtain your UA-ID.

  • Click on “Admin” in your Universal Analytics property.
  • In the “Property” column, select “Property Settings.”
  • Your “UA-ID” (Tracking ID) will appear at the top of the page under “Basic Settings.”

Where can I find the View ID?

Follow the steps below to obtain the View ID.

  • Sign in to Google Analytics.
  • Click on “Admin” and navigate to “View.”
  • In the “VIEW” column, click on “View Settings.”
  • You will find the View ID in the “Basic Settings.”

Do I need technical knowledge to secure my data with Searchware?

No, not at all! Searchware offers a user-friendly solution that requires no technical knowledge. Our service is easy to use and does not require programming skills.

  • Create a Google Sheet, give unrestricted access to [email protected] and share the URL with us
  • Create a Google Looker Studio Dashboard, give unrestricted access to [email protected] and share the URL with us
  • Share with us the View-ID of your Google Analytics property. You can find this under “Admin”, “View Settings”, “View ID”
  • Share with us the Web Property ID. You can find this under “Admin”, “Property Settings”

What makes the solution from Searchware special?

Searchware enables quick and easy backup of UA data in a LookerStudio dashboard that replicates UA overview pages. The data is stored in your own Google Sheet and offers comprehensive filtering and analysis options.

Will all my UA data be exported?

We export all available data since 2017.

Will all the features of Universal Analytics be available in Looker Studio?

No. We have replicated all the overview pages from UA: Audience, Acquisition, Behavior, and Conversions. Detailed views of the respective subpages are not available.

How long does the processing take?

We typically require between 3 – 5 business days for the complete export. In most cases, you can access your data after just two business days.

Why should Google UA data be backed up?

After June 2024, UA data will no longer be accessible. These data are essential for comparisons, trend analysis, compliance, and legal purposes.

Can data be migrated to GA4?

A direct migration is challenging due to different tracking models and metrics in UA and GA4, as well as privacy and compliance changes.

How can data be exported from Google UA?

Traditional methods often face technical and capacity limitations. Searchware provides a comprehensive, easy, and reliable export of your UA data to a LookerStudio dashboard, starting from January 1, 2017, including up to 8 conversions.

Why is it important to retain historical UA data?

Historical UA data continues to provide access to valuable insights into past performance and customer behavior, which are essential for future planning and campaigns.

How secure is my Google Universal Analytics data with Searchware?

At Searchware, we take security very seriously. We only require temporary access to the Google Sheet for the migration process. Afterward, you can remove our user, and only you will have access to your secured data.

Where can I find the View ID?

Follow the steps below to obtain the View ID:

  • Sign in to Google Analytics.
  • Click on “Admin” and navigate to “View”.
  • In the “VIEW” column, click on “View Settings”.
  • You will find the View ID in the “Basic Settings”.

Where can I find the UA ID?

Follow the steps below to obtain your UA ID:

    • In your Universal Analytics property, click on “Admin”.

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  • In the “Property” column, select “Property Settings”.
  • Your “UA ID” (Tracking ID) will appear at the top of the page under “Basic Settings”.

I need support, how can I get in touch?

Please send us an support request on [email protected].

BigQuery-Export? Custom requirements? No problem!


    Would you like to export your data to BigQuery instead of Google Sheets? Are your requirements for backing up and analyzing your Google Universal Analytics data particularly specific? Do you need data visualization beyond the standard, or have special requests for data migration? Don’t hesitate to contact us. Our expert team is ready to provide comprehensive advice and offer you a customized service tailored exactly to your individual needs. We take the time to understand your unique requirements and develop a personalized solution that facilitates your transition to GA4 and elevates your data analysis to the next level.

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